The Israel Museum, Jerusalem

The Israel Museum, Jerusalem

Revealing Collections Through AI Connections

Revealing Collections Through AI Connections

A permanent AI-powered experience that invites visitors to explore thousands of museum objects through visual, conceptual, and contextual connections. By uncovering relationships across themes, styles, materials, emotions, and historical contexts, Discover the Collections reveals unexpected stories and opens new pathways through one of the world’s great museum collections.

A permanent AI-powered experience that invites visitors to explore thousands of museum objects through visual, conceptual, and contextual connections. By uncovering relationships across themes, styles, materials, emotions, and historical contexts, Discover the Collections reveals unexpected stories and opens new pathways through one of the world’s great museum collections.

Culture

Visitor viewing paintings in a gallery

Across six museum launches, we found the same pattern: most visitors never open the companion app in the first five minutes, no matter how good the onboarding screen looks.

What changes their mind is a single, specific prompt tied to the object right in front of them — not a generic banner asking them to download something before they’ve seen anything.

More Case Studies

All Case Studies

Museum visitor listening to an AI audio tour guide

Enriching Heritage Through Digital Experiences

An award-winning renewal of the museum’s permanent exhibition, featuring immersive environments, projection mapping, interactive displays, digital storytelling, and custom software. These experiences brought the 2,000-year-old citadel to life—creating a meaningful connection between ancient heritage and today’s audiences.

Museum visitor listening to an AI audio tour guide

Enriching Heritage Through Digital Experiences

An award-winning renewal of the museum’s permanent exhibition, featuring immersive environments, projection mapping, interactive displays, digital storytelling, and custom software. These experiences brought the 2,000-year-old citadel to life—creating a meaningful connection between ancient heritage and today’s audiences.

Museum visitor listening to an AI audio tour guide

Enriching Heritage Through Digital Experiences

An award-winning renewal of the museum’s permanent exhibition, featuring immersive environments, projection mapping, interactive displays, digital storytelling, and custom software. These experiences brought the 2,000-year-old citadel to life—creating a meaningful connection between ancient heritage and today’s audiences.

Livre d’Artiste: Page to Page

TEMA Creative designed and developed the complete experience, combining exhibition design with advanced digitization, intuitive interaction, and long-term curatorial control within one scalable platform.

Livre d’Artiste: Page to Page

TEMA Creative designed and developed the complete experience, combining exhibition design with advanced digitization, intuitive interaction, and long-term curatorial control within one scalable platform.

Livre d’Artiste: Page to Page

TEMA Creative designed and developed the complete experience, combining exhibition design with advanced digitization, intuitive interaction, and long-term curatorial control within one scalable platform.

Museum exhibit hallway with visitor walking past displays

Making Rare Artifacts Tangible Through 3D Digital Exploration

An interactive digital experience, enabling visitors to explore rare Livres d’Artistes through detailed 3D replicas. Visitors can virtually turn the pages of fragile works by Picasso, Matisse, Miró, Chagall, Braque, and other masters - making the collection accessible while protecting the original artworks for future generations.

Museum exhibit hallway with visitor walking past displays

Making Rare Artifacts Tangible Through 3D Digital Exploration

An interactive digital experience, enabling visitors to explore rare Livres d’Artistes through detailed 3D replicas. Visitors can virtually turn the pages of fragile works by Picasso, Matisse, Miró, Chagall, Braque, and other masters - making the collection accessible while protecting the original artworks for future generations.

Museum exhibit hallway with visitor walking past displays

Making Rare Artifacts Tangible Through 3D Digital Exploration

An interactive digital experience, enabling visitors to explore rare Livres d’Artistes through detailed 3D replicas. Visitors can virtually turn the pages of fragile works by Picasso, Matisse, Miró, Chagall, Braque, and other masters - making the collection accessible while protecting the original artworks for future generations.